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Vertrauen in Genuss

Social Engagement and Responsibility – Making the World More Fair

The fourth element of our sustainability philosophy is social engagement and responsibility: the earnest, sincere and ongoing assumption of responsibility for improving the living and working conditions of people.

Simply by importing teas and ingredients, we secure jobs in the tea growing regions in the world. But secure jobs do not guarantee good working conditions. And good working conditions do not guarantee good living conditions.

We can influence a lot directly. Whether through agricultural production knowledge that we are happy to pass on, through clear codes of conduct that we define and strictly monitor compliance with, through long-term contracts and ongoing dialogue, or simply by providing spontaneous and straightforward assistance in emergency situations.

The devastating earthquake in Nepal in April 2015 is a good example of what we mean. Natural disasters like those affect the people of the region, but also us, even though we are continents apart. We know the local people they are our suppliers, our partners, and our friends. We know their jobs, workplaces, working methods, processes and commutes. When the news first reports on the suffering of the people, we already know about it, mostly through direct contact, and are already planning initial actions to take.

But apart from that: We are philanthropic merchants and are committed to being the role model of an “honourable businessman”, a reputable company. That is why we provide help during natural disasters and regularly support projects by Plan International.

Project with Plan

For many years now, we have been supporting aid organizations and their projects in developing countries. And for more than twenty years, we have been partnering with Plan, an independent humanitarian and aid organisation dedicated to advancing and safeguarding the chances and rights of children worldwide. For almost 80 years, Plan has been committed to helping girls and boys live a life free of poverty, violence and injustice.

girl in Tanzania Erik Thallaug

The Project: “Protect Girls and Boys from Child Labour”

We are currently working together with Plan in Tanzania. We are involved in the “Protect Girls and Boys from Child Labour” project. For the first time, we are taking on our own separate project component. “Create career prospects and income” – that is the specific goal of our 3-year project.

More on the project…

Regional and international donations

Concrete. Local. Tangible. That’s how to create awareness of sustainable business and actions. We promote it and are committed both regionally and internationally.

In our home region (Reinbek, Hamburg), we help educational and training institutions, promote associations and initiatives that are involved in resource conservation, sustainable education and environmental protection. We also do good for the "Die Tafel" foodbank network. Every year, our trainees donate the proceeds from the Christmas bazaar to the “Kinderhospiz Sternenbrücke” children’s hospice.

Internationally, of course, we are active in the tea growing regions and the countries of origin where our ingredients come from. We support local projects and organizations that advocate for fairness, equity and better living conditions. We not only help with existing initiatives, but are also active in our own large-scale projects in the regions themselves.

In addition, we are spontaneous and provide help quickly. When the employees collected money for the people of Nepal after the earthquake in the Himalayan region, the management supplemented the amount by adding more funds to it.