The 1970s bring innovation to the tea market as well: Flavours are added to classic black tea, giving rise to an outright boom. Is this the beginning of a whole new culture of enjoyment and sociability? Are young people now discovering tea for themselves? Wollenhaupt identifies the trends, proactively forges new paths, and plays a distinctive role in shaping the business with new customer groups.
The number of foreign contacts and partnerships increase. Export business relations are established with the USA, Netherlands, Scandinavia as well as Eastern and Central Europe.
The 1980s are a time of expansion and growth. Intensive market research and marketing activities pave the way for enlarging the portfolio of herbal blends and fruit melanges.
1981 Wollenhaupt's 100th anniversary! Ulrich Wollenhaupt now has a staff of 40 employees. The milestone achievements are celebrated with joy and pride.
1984 The company relocates to its new premises in Reinbek in order to accommodate larger warehouse space and machine capacities. In the years to follow, the technology in the warehouse, blending and packaging departments continues to be expanded and advanced.
1986 Jörg and Dirk, the 4th generation of the Wollenhaupt family, join the company. The sons of Marianne and Ulrich Wollenhaupt are still active in the company management today. Ulrich Wollenhaupt passes away in April 1989.