Matcha and Houjicha powder for wholesale and industry use

Original organic Japan tea powder

140 years of experience in the tea business has made us experts in the wholesale sector. Our very extensive range of Japanese teas has just the right Matcha or Houjicha quality to suit your budget – as an ingredient for food, mixed drinks, dietary supplements or for traditional preparation with your own individual label as a private label for the retail sector.

Tea powder for food applications

The food industry in particular thrives on new and, most of all, creative ideas. Everyone is looking for taste and flavour combinations that delight and excite consumers!

The classic umami taste of Matcha with its vibrant green colour or the nutty roasted notes in Houjicha powder offer interesting sensory combination options.
Using them as an ingredient in ice cream, chocolate, baked goods, dairy beverages and mixed drinks is especially popular.

For Matcha, the quality of the green tea is as crucial as its gentle treatment during the production process. The key is to preserve many beneficial ingredients – the fact that Matcha is made from the entire leaf attests to that. Ingredients such as antioxidants, caffeine and the L-theanine amino acid are typical characteristics of high-quality Matcha.

The geographical location of the tea garden, the harvest period, as well as the length of time that the green tea is shaded are the essential criteria for classifying Matcha and its use as a cost-efficient cooking quality, a traditional drinking Matcha, or a top ceremonial grade Matcha.

Our extensive assortment

Matcha Variety	Harvest Period	Taste Profile	Description
Kaori	Autumn	Yellow-green, astringent	Good value for money, industrial grade, versatile as a food ingredient.
Honoka	Second harvest, autumn	Yellow-green colour, bitter, earthy	Cost-effective quality from the autumn harvest, high in antioxidants, suitable for cooking, food and mixed drinks.
Hana	Top selection from autumn	Green, bold, clear, quite bitter	A Matcha that blends well with all types of ingredients. Extremely versatile for use in muesli/cereals, baking mixes, pastries and chocolate.
Minami	Summer/autumn	Light green, fresh, umami (mild), balanced sweetness	Balanced Matcha that combines sweetness and astringency. Enjoy it with milk and cream – as a latte, for example.
Shiro	First harvest/spring	Fresh green, umami, mild, slightly sweet	Full, soft mouthfeel, a quality made from the first leaves after winter, which grow slowly.
Kumo	Top selection from spring	Vibrant green, umami (medium), mildly sweet, creamy	High-quality Matcha made from first flush tea leaves, delectable smooth taste for Matcha connoisseurs and those who want to be.
Mukashi	Best selection – first harvest	Vibrant green colour, umami, subtle sweetness, silky	A gem that unites finesse and delicacy, with a lingering, smooth and mellow mouthfeel. Tea master quality.
Imperial	Premium selection – first harvest	Bright green colour, umami (strong), elegant sweetness, velvety smooth	Rich mouthfeel with a long, lingering finish that calms the mind while awakening the consciousness. The highest and finest ceremonial-grade Matcha.
Houjicha light	Autumn harvest, light roast	Light brown, nutty, caramelly, creamy	Roasted green tea powder as an ingredient for mixed drinks, muesli mixtures, versatile food ingredient.
Houjicha medium	Autumn, medium roast	Balanced roasted flavour, nutty, coffee-/cocoa-like	Distinct roasted notes, nutty, ideal for mixed drinks, for example with milk or milk substitutes.
Houjicha dark	Autumn, dark roast	Dark, very nutty, malty	Versatile uses in baking mixes, spice blends with roasted notes.

Your individual packaging for resale

We offer a variety of private label solutions.

In addition to Matcha and Houjicha tea powders , we offer an extensive range of organic Japanese teas for specialised and wholesale customers.
Choose from different qualities and ask for our range of Japanese party goods.

On request, we can also print your labels and label the tins or bags for you - we supply the product behind your brand!

Benefit from our expertise in all aspects of Japan tea qualities.

Go to Private Label

We will be happy to assist and advise you

We supply you with comprehensive product details and quality analyses and provide transparent information about the organic production and cultivation process in Japan. Tracking and tracing from the producer to the end product is ensured.

Just contact us! We look forward to working with you to select the right products for your needs.