Matcha and Houjicha powder for wholesale and industry use
Matcha, Houjicha, Roasted Green Tea
We are experts in the Matcha and Houjicha powder segments
140 years of experience in the tea business has made us experts in the wholesale sector. Our very extensive range of Japanese teas has just the right Matcha or Houjicha quality to suit your budget – as an ingredient for food, mixed drinks, dietary supplements or for traditional preparation with your own individual label as a private label for the retail sector.
Matcha and Houjicha tea powder for food applications
The food industry in particular thrives on new and, most of all, creative ideas. Everyone is looking for taste and flavour combinations that delight and excite consumers!
The classic umami taste of Matcha with its vibrant green colour or the nutty roasted notes in Houjicha powder offer interesting sensory combination options.
Using them as an ingredient in ice cream, chocolate, baked goods, dairy beverages and mixed drinks is especially popular.
For Matcha, the quality of the green tea is as crucial as its gentle treatment during the production process. The key is to preserve many beneficial ingredients – the fact that Matcha is made from the entire leaf attests to that. Ingredients such as antioxidants, caffeine and the L-theanine amino acid are typical characteristics of high-quality Matcha.
The geographical location of the tea garden, the harvest period, as well as the length of time that the green tea is shaded are the essential criteria for classifying Matcha and its use as a cost-efficient cooking quality, a traditional drinking Matcha, or a top ceremonial grade Matcha.
Our extensive assortment
|Matcha Variety||Harvest Period||Taste Profile||Use||Description|
|Kaori||Autumn||Yellow-green, astringent||Good value for money, industrial grade, versatile as a food ingredient.|
|Honoka||Second harvest, autumn||Yellow-green colour, bitter, earthy||Cost-effective quality from the autumn harvest, high in antioxidants, suitable for cooking, food and mixed drinks.|
|Hana||Top selection from autumn||Green, bold, clear, quite bitter||A Matcha that blends well with all types of ingredients. Extremely versatile for use in muesli/cereals, baking mixes, pastries and chocolate.|
|Minami||Summer/autumn||Light green, fresh, umami (mild), balanced sweetness||Balanced Matcha that combines sweetness and astringency. Enjoy it with milk and cream – as a latte, for example.|
|Shiro||First harvest/spring||Fresh green, umami, mild, slightly sweet||Full, soft mouthfeel, a quality made from the first leaves after winter, which grow slowly.|
|Kumo||Top selection from spring||Vibrant green, umami (medium), mildly sweet, creamy||High-quality Matcha made from first flush tea leaves, delectable smooth taste for Matcha connoisseurs and those who want to be.|
|Mukashi||Best selection – first harvest||Vibrant green colour, umami, subtle sweetness, silky||A gem that unites finesse and delicacy, with a lingering, smooth and mellow mouthfeel. Tea master quality.|
|Imperial||Premium selection – first harvest||Bright green colour, umami (strong), elegant sweetness, velvety smooth||Rich mouthfeel with a long, lingering finish that calms the mind while awakening the consciousness. The highest and finest ceremonial-grade Matcha.|
|Houjicha light||Autumn harvest, light roast||Light brown, nutty, caramelly, creamy||Roasted green tea powder as an ingredient for mixed drinks, muesli mixtures, versatile food ingredient.|
|Houjicha medium||Autumn, medium roast||Balanced roasted flavour, nutty, coffee-/cocoa-like||Distinct roasted notes, nutty, ideal for mixed drinks, for example with milk or milk substitutes.|
|Houjicha dark||Autumn, dark roast||Dark, very nutty, malty||Versatile uses in baking mixes, spice blends with roasted notes.|
Your individual packaging for resale
We offer a variety of private label solutions. Besides Matcha and Houjicha products we offer other high quality Japan teas. Choose from different qualities imported directly from Japan. If you wish, we can also print your labels and label the cans or bags for you.
Benefit from our Japanese network and our know-how: we deliver the product behind your brand!
Go to Private Label
We will be happy to assist and advise you
Just contact us! We look forward to working with you to select the right products for your needs.
We supply you with comprehensive product details and quality analyses and provide transparent information about the organic production and cultivation process in Japan. Tracking and tracing from the producer to the end product is ensured.
Reach out to your personal sales consultant, use our contact form below, or get in touch here:
+49 (0) 40 728 30 148 or firstname.lastname@example.org
Code number of EU-compliant eco inspection body: DE-ÖKO-006, JP-BIO-041