Matcha and Houjicha powder for wholesale and industry use

Original organic Japan tea powder

Get expert advice tailored to your concept

With over 140 years in the tea business, we are your experienced partner in the wholesale sector. Our extensive portfolio of Japanese teas includes just the right Matcha or Houjicha quality to suit your application and budget – whether as an ingredient for food production, mixed drinks, dietary supplements, or for traditional preparation under your own private label in retail.

Tea powder as an ingredient for food

Innovative ideas are in demand in the food & beverage industry - especially those that impress with their taste and appearance. Matcha and houjicha as Japanese tea powders offer just that: matcha impresses with its intense umami and bright green, while houjicha has a mild, nutty, roasted aroma. They are ideal for premium and innovative products such as ice cream, chocolate, baked goods, mixed milk drinks or modern drink concepts

What makes matcha so special as an ingredient

With matcha, quality starts at the root - or rather: in the tea garden. The origin of the tea plants, the time of harvest and the duration of shading before harvesting have a decisive influence on the taste profile and suitability of the respective batch, and these factors determine whether a matcha is used as a cost-efficient cooking quality, as a classic drinking matcha or as a high-quality ceremonial quality.

Equally important is the gentle processing, which preserves the valuable ingredients of the tea leaves. As matcha is made from the whole leaf, it offers a particularly concentrated spectrum of effects:

Natural caffeine for an invigorating effect
L-theanine for focused calm and mental clarity
Antioxidants that support the health-conscious positioning of your products

Our extensive range

Matcha varieties	Harvest time	Flavor profile	Description
Kaori	Autumn	Yellow-green, tart	Good price/performance ratio, industrial quality, versatile use as food grade.
Honoka	2nd harvest, fall	Yellow-green coloring, bitter, earthy	Affordable quality from the fall harvest, rich in antioxidants, suitable for cooking, dishes and mixed drinks.
Hana	Top selection, fall	Green, strong, clear, grassy taste with just a hint of bitterness	In addition to traditional preparation with water, this matcha powder is ideal for mixed drinks, soft drinks and matcha lattes. Thanks to the ingredients, this matcha offers a combination of high quality, impressive appearance and an economical price.
Minami	Summer/Autumn	Light green, fresh, umami (light), balanced sweetness	Harmoniously balanced matcha with a fine sweetness, pleasant tartness and mild umami. Particularly suitable for preparation with milk or plant-based alternatives - ideal for matcha lattes and high-quality hot or cold drinks in the food service and retail sectors.
Shiro	1st harvest, spring	Fresh green, umami, soft, sweetish	Full and soft mouthfeel: A quality from the first leaves after winter, which have grown slowly.
Kumo	Top selection, spring	Bright green, umami, mild sweetness, creamy	High-quality matcha made from first flush tea leaves with a pleasantly smooth, creamy taste. Ideal for traditional preparation as well as for modern enjoyment concepts - perfect for matcha connoisseurs and anyone who appreciates quality and taste.
Mukashi	Best selection, 1st harvest	Vibrant green, umami, delicate sweetness, silky	High-quality premium matcha from careful selection - combines refinement and delicacy with a long-lasting, velvety mouthfeel. A selection at Tea Master level, ideal for sophisticated ceremonial or gourmet use.
Imperial	Exquisite selection, 1st harvest	Bright green color, umami (strong), elegant sweetness, velvety	Ceremonial quality in the Japanese tradition - a matcha with a velvety, rich mouthfeel and a harmonious finish. A tea for moments of mindfulness. From an exquisite first flush harvest.
Houjicha medium	Autumn, medium roast	Balanced roasted aromas and sweet, nutty notes, similar to coffee or cocoa. Harmonizes excellently with chocolate, for example	Finely ground, roasted Japanese green tea has been popular in Japan for around 20 years and has been developed as a versatile ingredient for food. Ideal as a versatile ingredient for confectionery, desserts and trendy drinks such as houjicha lattes.

All matcha varieties listed here are available in 100% Japanese organic quality - ideal for companies that rely on authentic origin, transparent supply chains and the highest quality standards for their products.

We also offer the Kaori, Honoka, Hana and Minami varieties in Rainforest Alliance-certified quality on request. Please note: A separate certification is required for further processing and claiming the Rainforest Alliance seal, and we can provide you with all relevant certificates and batch analyses on request - for maximum product safety and transparent communication along your supply chain.

Private label solutions for Japanese tea specialties

We develop customized private label concepts for specialist retailers and wholesalers - individually tailored to your requirements.

Our range includes matcha and houjicha powder as well as a wide range of organic Japanese teas in various qualities. You choose from selected batches - we support you in choosing the right product. On request, we can also take care of the complete labeling of your tins or bags, including printing. This gives you a ready-to-sell product - directly under your own brand.

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