Japan Houjicha conquers the cafés
The new trend drink after matcha
What is Houjicha tea?
Houjicha is made from green tea leaves that are gently roasted after harvesting. This process gives the tea its characteristic reddish-brown color and a pleasant aroma with nutty, caramel and slightly smoky notes. Compared to matcha, houjicha is low in caffeine, making it an excellent choice for the evening or for caffeine-conscious consumers - ideal for a healthy lifestyle.
How is houjicha made?
The production of houjicha begins with the selection of tea leaves, which are steamed, rolled and dried after harvesting. They are then roasted, traditionally over charcoal or in special roasting machines. This roasting process gives the tea its unique aroma and brown color. Depending on the type of tea used, such as Bancha, Sencha or Kukicha, different nuances of taste are created, ranging from mildly nutty to intensely roasted.
Houjicha is a roasted green tea that is characterized by its mild, pleasantly nutty taste and reddish-brown color. To produce houjicha powder, high-quality tea leaves are harvested, gently steamed, dried, roasted and then very finely ground.
Typical properties:
Color: reddish-brown
Caffeine content: low
Taste: mild, nutty, caramelly
Aromas: fine roasted notes of coffee and cocoa
Texture (powder): finely ground, ideally soluble
Houjicha powder is an innovative ingredient for modern gourmet products. It is ideal for preparing milk- or plant-based drinks - such as houjicha latte or iced houjicha - and as an aromatic component in baked goods, desserts and sweets.
Houjicha latte: the new trend drink
Whether served hot or as an iced houjicha latte, this drink will delight you with its smooth taste and creamy texture. It is particularly popular in combination with oat, almond or soy milk, which emphasize the roasted aroma. More and more trendy cafés are adding houjicha latte to their drinks menus - as a smooth, aromatic alternative to matcha or chai lattes.
How to make the perfect houjicha latte
The preparation of houjicha differs depending on the form - as loose leaf tea or as powder. For classic houjicha in leaf form, the loose tea leaves are infused with 100 °C hot water for around 30 seconds. This produces a mild tea with a pleasant, almost nutty flavor - ideal for everyday enjoyment.
Houjicha powder, on the other hand, opens up completely different possibilities. It is prepared directly in the bowl in a similar way to matcha, but the taste is much milder and less bitter. We particularly recommend preparing it with milk instead of water: the creamy texture emphasizes the roasted aromas of the powder and takes the taste to a new level - a harmonious blend reminiscent of coffee with a hint of chocolate. A great mouthfeel and an exciting alternative for anyone looking for a smooth, less caffeinated variant.
Versatile all-rounder in the kitchen
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But houjicha can do more than just tea: the aromatic houjicha powder is used in a variety of ways in the modern kitchen - from houjicha ice cream to cakes and cookies to sophisticated houjicha cocktails. Its versatility makes it a favorite of creative baristas, patissiers and amateur chefs.
Houjicha for your product range
Discover our Houjicha products - as leaf tea or powder, available immediately. Whether in bulk or ready for sale to specialist retailers: we deliver in flexible packaging.
Japan Houjicha Powder Organic
Japan Houjicha powder is a green tea powder made from roasted green tea. The powder is perfect for the trendy houjicha latte drink or for baking. The powder has a slightly nutty roasted flavour that reminds some people of cappucino.
Article No: 0064834
Japan Houjicha Sumire Organic
Houjicha is a roasted green tea. After the green tea production due to the roasting process, the leaf becomes brown and the aroma takes on a nutty and intensive roasted character. The infusion with the bright amber colour is drunk in Japan as a digestif.
Article No: 0063489
Japan Kuki-Houjicha Kazuki Organic
The Kuki-Houjicha consists exclusively of the stems of the Houjicha. Due to the delicate roasted note, the tea comes across very mild, soft and slightly nutty. Flavor-wise, we find cocoa and cookie notes. The low caffeine content makes it an ideal companion for the late afternoon or evening.
Article No: 0064942Private label desired?
We offer a full service - from production in Japan to the finished private label. ➡️ Find out more now: Our private label service for Matcha & Houjicha tea powder and more.
